DeTrunking Drunk Elephant

Friday, January 11, 2019


Welcome to another post that I’ve rewritten multiple times because I couldn’t settle on how I wanted it to sound. When writing about a brand that has a controversial way of marketing with amazing products, can you blame me? Thanks to Caroline Hirons, I found some clarity on how to share my constant tennis match of feelings on Drunk Elephant. Caroline’s great for telling it like it is, love her for that, and giving you the honest truth. Let’s tuck in and see how I do.
Products first, Drunk Elephant has a great collection of options. There’s something in every category across the board, except for maybe oily skinned people...mainly the lack of a true moisturizer, but that’s just my opinion. One product I love to pop on at night after I cocktail it with whatever face oil is nearby, is the Protini Polypeptide Cream. Dubbed a ‘protein smoothie for the face’ by the founder, the comparison is perf for strengthening the skin just by working this into it. It’s light, easily moisturizing, and even though I don’t feel like I see a huge difference from it, I’m also 24 and I’m all about being preventative. So, while it’s not making a huge difference on my face, it’s contributing to keeping me young and smooth for now.

The B-Hydra Intensive Hydration Gel Serum was one of the first products I ever tried from DE. Even though it’s changed names and evolved into a hydration serum now, I used it as a moisturizer for my oily-prone skin. It could still be a great option for the oiliest of faces but it’s amazing as a hydration booster to other moisturizers and in combination with face oils. It’s one of those flexible products that you didn’t know could be used in multiple ways. Ahhh, the possibilities!

You know how I’m all about the antioxidants, C-Firma Day Serum is all that with vitamins too! C-Firma’s a day serum enriched with 15% Vitamin C for max potency with the addition of Vitamin E and Feurlic Acid, so you get the brightening and the bubble-wrap protection from the antioxidants. Yum. I've tried this several times and it doesn't do much for me other than helping prevent aging. I also hate the texture, smell, and finish.

The product I’m asked about the most is T.L.C Babyfacial. It’s a 25% AHA exfoliating weekly treatment that doesn’t mess around when it comes to texture and uneven tone. People rave about it, share how much their friends love it, and is probably most sought after by customers. When I first tried it, nothing happened. I had minimal results and an indifferent opinion that I still standby. I'm so up and down with this product that I'd rather use something I truly like and see a difference. It's also very expensive and I wish the mini size would be a permanent thing!!

On the eye cream front, C-Tango is the newest launch to join the DE family with the promise of brightening and hydrating the eye area thanks to 5 forms of Vitamin C and 8 Peptides. It was described as if C-Firma and Protini had a baby in eye cream form. Check out this cheat sheet from Caroline Hirons for more informative information. I haven’t used this consistently enough to really know how it works for me but for everyone else? It’s a star.


Again I mention Caroline Hirons, but only because I trust her viewpoint of the brand and how she supports it. I agree with most of what she covered or said in her brand overview video (watch here). Drunk Elephant can be a brand that takes itself way too seriously, won’t own up to their own mistakes, and inspire product fear mongering in their most loyal followers. Seriously, just have a browse through the comments on their Instagram page. They’re wild, honestly.

Great products, the packaging is super smart and cute to boot, and they have a lot going for them. Hopefully they can clean up their media presence a little too. While that goes on, I’ll be sipping my metaphorical tea while I wait.

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